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13.4.10

Eco Fashionista A/W 2010 Review

Minna 'Maria' dress in vintage print $399

Ivana Helsinki 'Hazel' dress $340

Ivana Helsinki 'Love' dress $360

Minna 'Maria' lace dress $429

Eco Fashionista is a locally run website that show cases eco friendly clothing that is uber stylish- no hemp fisherman's pants in this online wardrobe.


When the founder Alex Hume asked me if I would like to review the A/W 2010 collection and talk about winter trends at the launch party I jumped at the chance. It's about time that there was a platform for ecologically sound clothing that is seriously beautiful and stylish.

The key on the website informs you about whether the garment you are purchasing is made out of organic fabric, locally sourced or vintage remnant amongst many other options.


From the website:

'We use the term 'eco fashion' holistically to encompass all fashion products created in an environmentally conscious and socially responsible way. We also use 'eco attributes' to help you identify how each item in our collection is eco-friendly. '

The labels come from all over the world, but the thread that pulls them all together is that the clothes look like something you would see in the pages of any fashion glossy. Alex told me that it has been hard to source really stylish clothes that are ecologically friendly as most of the stuff out there falls into the alternative/hippie category.

I'm looking forward to the launch tonight, but here is a peak at some of my favourites from the collection.

If you would like your collection/website reviewed please email ladymelbourne@gmail.com for a media kit.


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22 comments:

Julie said...

Gorgeous. Loving the "Maria."

Julie said...

Gorgeous. Loving the "Maria."

Rusty Hoe said...

Thanks for the info. I've tried to source eco friendly clothing options in the past but have found it a hard slog. Nice to have a starting point.

MarchMusings said...

Lovely neutral colours

Melb Op Shop Tours said...

I've had my eye on the vintage print 'Maria' since the pop up shop at Georges last year - so so lovely!! Am trying to make it along tonight so might see you :)

xx

lulki said...

i love the first and last dress!

lulki xx

The Diva's Polish said...

I agree with Julie. Ave Maria!! All dresses look stunning on you. Beautiful.

Alexandra said...

I love those white flowers, and your fishbowl vase!! Where did you find the vase, and what kind of flowers are those, please? xx

Anna, Friends of Couture said...

I love the vintage prints, so cute!

Anna xoxo

www.focblog.com.au

♥Lola said...

I adore the first dress, it's gorgeous :) Such a lovely print!

A dreamer said...

i actually can't believe these are eco friendly. they're absolutely gorgeous.

Stefanie said...

Those are some of the prettiest dresses I have seen in so long, particularly the first one!

Glamour Bbey. said...

I'm in love with your heels!

medine amory. said...

I adore the lace dress, and it suits you beautifully!

esme and the lane way said...

Love the Maria dress.

Le Tasché said...

Could not decide what is the one I like the most, would take them all! But if, I would choose the "Love" dress.

Fierce Pose said...

LOVE LOVE LOVE the last dress, I would of totally bought it. :-) It really shapes your body no matter what size you are.

Closet said...

The 'Love' dress is divine! Hope the launch went well X

SdV said...

the maria lace dress is just divine.

Marra said...

Just like everyone else, the Maria dress is beautiful! The lace accents are make the dress so classy.

For more eco-friendly clothing, make sure to check thehotlovemovement.com for organic tees and tanks for men and women, made sweatshop free!

Jetsetting Joyce said...

Love the Maria dress on you! Great to chat about fashion and blogging at the Eco Fashionista launch too - see you next time!

Jetsetting Joyce

CHECKS AND SPOTS said...

Love the Minna pieces...
In fact, you might be interested in the interview I did with Minna Hepburn earlier this week...she's as beautiful as her label!
x
http://checksandspots.blogspot.com/2010/04/getting-to-know-you-minna.html