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9.2.10

Sportsgirl winter preview parade and some blogging fun


Last night I attended the winter preview parade for Sportsgirl with fellow Melbourne bloggers Alicia from Sea of Ghosts and Fashion Hayley.

It was cute, fun and typically Sportsgirl- high energy, young and the models just seemed to exude that aura of the girl with the wardrobe we all want.
It can be hard to review a chain store in that you know you are never going to see anything ground breaking or trendsetting, their place in the realm of fashion retail is to interpret trends and sell them to the masses.

I think the key to Sportsgirls on going success however is that they know their market and don't try to be anything they're not.

I have no doubt the autumn/winter collection will walk off the shelves, in particular the shoes and boots that by all accounts were well made, affordable and completely on trend.


These boots, they will be mine.

Me, Alicia and Hayley.


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25 comments:

♥Lola said...

Gorgeous! The show looked like so much fun :)

sophiehillartist said...

Gorgeous three ladies!
Looks like such fun! x

festival road said...

Hi Phoebe, great to meet three of my favourite fashion bloggers last night. You're right, there was nothing ground breaking about the collection, but it was a spectacular interpretation of high street UK fashion - plenty of 80s meets 90s street glamour. Also loved the heady circus twist. Hope to see you soon x
Vanessa HBTN Style
PS great photos, resolution is incredible.

georgie said...

You all look so lovely :)
Loving the boots - bring on winter!! (can't believe I am saying that - when it comes no doubt will be wishing for summer)!

ALWAYS CHASING said...

I have an on & off relationship with sportsgirl, sometimes I love everythinhg & sometimes I dislike most things. I think it's mainly because their stores tend to be 'on trend' theamed.

You look great though of course, your hair looks beautifully natural.

Pinecone Camp said...

The show itself looks pretty impressive! Love the girl on the swing (is that what that is?).

Ellie said...

Oh yes, those shoes look like a season of fun.

Fashion Tidbits said...

fun, fun, fun!!!

Rosie said...

3 gorgeous girls, and some truly awesome boots! Fabulosity itself!

xo

C said...

Hi LM,

If you are going to call yourself a journalist, please get the basics right.

"I think the key to Sportsgirls on going success however is that they know their market and don't try to be anything they're not."

This sentence should read:

"I think the key to Sportsgirl's ongoing success, however, is it knows its market and does not try to be anything it is not."

Love the photos.

MissKellie said...

Looks like you had fun! And all three of you look fantastic! :D

http://playingdressupwithkellie.blogspot.com/

Kylie.x said...

ohhhh those boots will be mine too and those light wash denim pants!!!


LOVE x

Ask Bronny said...

Nice review and pics! Check out our Street Style blog as you feature lovely lady as one Stylish Melbourne Gal!

http://www.askbronny.com/component/option,com_jd-wp/Itemid,10012/p,88/

So does Hayley - another stylish fashionista!!

Style Seduction said...

You ladies look fab and like you all had a great time!

And i disagree about chain stores being trendsetters.... you just never know... especially with the more boutique chain stores!

lulki said...

you look lovely LM xxx

phonakins said...

will be hunting the black and white stripes!

heartofpearl ♡ said...

gosh im already inlove with those booties!! such thin heel super hot. you, Alicia and Hayley look gorgeous! yay represent aussie bloggers :D Hayley looks gorgeous in that yellow hehe! x

Skye said...

Great post - you girls all looked great (as ever).

Not sure what the weird grammar nazi comment is doing there though? Someone has too much time on their hands, methinks!

Mylie said...

Looking lovely ladies!
What's up with grammer grouch? It's an internet blog, and to my knowledge you haven't called yourself a journalist!
It's just for fun!!

Your post has me excited for winter =]

www.myliestylin.com

Bucca said...

oh I might have to go and check out some sportsgirl items!

marloperry said...

You've got the prettiest complexion!

Lucinda said...

I've been admiring Sportgirl shoes for the past few seasons but haven't bought any yet fearing poor quality. Your recommendation might just make me reconsider.

www.thriftandthread.potduck.com

KIRAFASHION said...

I do need long long boots!
I also love your orange details above!

love,

Kira

April said...

love the black on white with white on black :)

mc65 said...

. . . if i could love a woman, alicia you are a wonder . . .