Last night I attended the winter preview parade for Sportsgirl with fellow Melbourne bloggers Alicia from Sea of Ghosts and Fashion Hayley.
It was cute, fun and typically Sportsgirl- high energy, young and the models just seemed to exude that aura of the girl with the wardrobe we all want.
It can be hard to review a chain store in that you know you are never going to see anything ground breaking or trendsetting, their place in the realm of fashion retail is to interpret trends and sell them to the masses.
I think the key to Sportsgirls on going success however is that they know their market and don't try to be anything they're not.
I have no doubt the autumn/winter collection will walk off the shelves, in particular the shoes and boots that by all accounts were well made, affordable and completely on trend.
Me, Alicia and Hayley.